This afternoon we read “Mutimodal Polyphony: Analysis of a Flash Documentary,” by Anders Fagerjord. The article reiterated a theme that has been present in many of our readings, that society is moving away from just written communication in favor of communication through both images and writing.
The idea that many genres of communication interact to make meaning is prevalent throughout the entire article. I found it very interesting that Fagerjord pointed out that the Web is known for mixing television, photography, and print. Obviously I already knew this, but it helped to further point out that the Web is dynamic, and likely the best means for communication that the public can access today.
Fagerjord points out that in slide-motion films the frame moves in particular ways to create different reactions.
- examining: is when the frame moves slowly over the image
- reavealing: when an examining move reveals something important that was initially hidden
- pointing: to zoom in on a detail in an image, literally pointing the particular thing out
- contextualizing: the opposite of pointing, a sort of zoom out from a detail in a picture to the whole scene
Fagerjord then goes on to talk about the addition of sound to an overall experience with an image. Sound effects anchor both the image and the language, and becomes a moderator between the two.
Discussion Questions:
1. Can you give an example of pointing on a website?
2. Is it possible to utilize all of the elements of slide-motion films in one composition?
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